Basic Elements of WCF Appconfig

All config items should be inside ,

<system.serviceModel>

This is the WCF namespace provided by Microsoft.

Inside the <system.serviceModel> element you have the <services> element. This is where you configure all your services.
For each service you have a <service> element inside <services> element.
A particular service can be exposed using more than one endpoint. (Ex: http , net.tcp etc)
So for each endpoint in a service you configure a <endpoint> element.
An endpoint element will have three essential things,

1. address
2. binding
3. contract  

Here is a  sample config (not complete) to get an idea.

The service name is HelloService (class and namespace both are HelloService) and has two endpoints (http and net.tcp) for the service.

<?xml version="1.0" encoding="utf-8" ?>


<configuration>

  <system.serviceModel>

    <services>

      <service name="HelloService.HelloService">

        <endpoint address="HelloService" binding="basicHttpBinding" contract="HelloService.IHelloService">

        </endpoint>

        <endpoint address="HelloService" binding="netTcpBinding" contract="HelloService.IHelloService">

        </endpoint>

      </service>

    </services>

  </system.serviceModel>

</configuration>